Anti-Cannabis Campaign

Anti-Cannabis Campaign

Anti-Cannabis Campaign MHA Brand Films A campaign film for the Ministry of Home Affairs’ anti-cannabis education effort, aimed at young Singaporeans whose perception of the drug had softened with regional trend lines. The brief was to break through that softened...
Chinese New Year Anti-Gambling

Chinese New Year Anti-Gambling

Chinese New Year Anti-Gambling NCPG Campaign A campaign film for the National Council on Problem Gambling, released for the Chinese New Year window when gambling spikes across households. The brief was to reach Mandarin-speaking audiences who tune out the standard PSA...
Don’t Uncle be Hunkle

Don’t Uncle be Hunkle

Don’t Uncle be Hunkle Health Promotion Board Brand Films A campaign spot for the Health Promotion Board’s “Don’t Uncle be Hunkle” effort, aimed at younger men whose lifestyle choices were tracking towards predictable middle-age outcomes. The brief was to land a...
MND | Huddle

MND | Huddle

MND | Huddle Ministry of National Development Corporate In this profile-driven interview video for the Ministry of National Development Huddle 2024, five diverse individuals share their personal stories and aspirations for Singapore. Through the unique lens of a love...
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