First Steps

First Steps

First Steps Ministry of Social and Family Development Brand Films A short film for the Ministry of Social and Family Development’s Break the Silence campaign, the rolling effort to give bystanders permission and language to act on suspected family violence. The brief...
Anti-Cannabis Campaign

Anti-Cannabis Campaign

Anti-Cannabis Campaign MHA Brand Films A campaign film for the Ministry of Home Affairs’ anti-cannabis education effort, aimed at young Singaporeans whose perception of the drug had softened with regional trend lines. The brief was to break through that softened...
Chinese New Year Anti-Gambling

Chinese New Year Anti-Gambling

Chinese New Year Anti-Gambling NCPG Campaign A campaign film for the National Council on Problem Gambling, released for the Chinese New Year window when gambling spikes across households. The brief was to reach Mandarin-speaking audiences who tune out the standard PSA...
Don’t Uncle be Hunkle

Don’t Uncle be Hunkle

Don’t Uncle be Hunkle Health Promotion Board Brand Films A campaign spot for the Health Promotion Board’s “Don’t Uncle be Hunkle” effort, aimed at younger men whose lifestyle choices were tracking towards predictable middle-age outcomes. The brief was to land a...
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